OTM Identified by Study Respondents as the Leading Travel Trade Show in India and Asia for the Third Consecutive Year

OTM, organised by Fairfest Media, was identified by a significant percentage of respondents as a leading travel trade show in India and Asia in a customised market research study conducted by NielsenIQ, a leading consumer intelligence company.

Recognition
- OTM (Organised by Fairfest Media) has been identified as the leading travel trade show in India and Asia for the third consecutive year.
- Study commissioned by Fairfest Media, conducted independently by NielsenIQ.

Study Findings
- India level: 63% of respondents named OTM as the top travel trade show in India.
- Asia level: 36% identified OTM as the leading show in Asia.
- Business value: 71% of eligible respondents said OTM delivers the highest overall business value among evaluated shows.

Methodology
- Survey covered 15 international shows across Asia and 19 regional shows in India (including SATTE Delhi, ITB Asia Singapore, ITB India, TTF).
- Respondents: 435 total (77 exhibitors, 358 visitors), more than double the sample size of 2025.
- Fieldwork: 18 March – 7 April 2026, using online purposive sampling.

Strategic Importance
- OTM’s lead has grown year on year, reflecting stronger preference levels compared to 2025 (55% then vs. 63% now in India).
- Reinforces OTM’s role as the preferred platform for quality buyers, meaningful meetings, and measurable ROI.
- Expanding international reach and buyer quality as India and Asia become central to global tourism.

Leadership Voice
Sanjiv Agarwal, Chairman & CEO, Fairfest Media: “The finding that more than seven in ten respondents selected OTM as delivering the highest overall business value reinforces our focus on quality buyers, meaningful meetings and measurable outcomes.”