Digital travel platform Agoda has announced a strategic partnership with the Delhi Tourism & Transportation Development Corporation (DTTDC) and Government of NCT of Delhi, aimed at positioning Delhi as a leading year-round tourist destination. The Memorandum of Understanding (MoU) was exchanged at the Tourism Stakeholders Conference, “Delhi: From Transit to Destination,” held at The Ashok Hotel, New Delhi, on 2 May 2026. Partnership Highlights - Parties: Agoda + Delhi Tourism & Transportation Development Corporation (DTTDC) + Govt. of NCT of Delhi. - Event: Tourism Stakeholders Conference “Delhi: From Transit to Destination” (2 May 2026, The Ashok Hotel). - Objective: Position Delhi as a leading year‑round global destination. Key Actions - Digital campaigns: Agoda will run global promotions showcasing Delhi’s attractions. - Signature experiences: Museum Trail, Spiritual Circuits, festivals, curated heritage programs. - Capacity building: Training and knowledge‑sharing via Agoda’s Sustainable Tourism Academy. - Sustainability: Support inclusive, eco‑friendly tourism practices. - Data‑driven strategy: Use insights to refine destination positioning. Leadership Voices - Agoda (Gaurav Malik): “Our goal is to enrich Delhi’s image… attract more tourists to experience the magic of this remarkable city.” - DTTDC (Suneel Anchipaka, IAS): Emphasized “Vikas bhi, Virasat bhi”—development alongside heritage preservation. Strategic Significance This partnership ties Delhi’s tourism push to economic opportunity, heritage conservation, and global visibility. It complements India’s broader travel surge: - Air India investing in premium lounges. - Akasa Air expanding fleets. - DMRC adjusting metro schedules for national exams.
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