Capri by Fraser debuts its design-led lifestyle in Penang's George Town

Frasers Hospitality, announced the soft opening of Capri by Fraser, Penang / Malaysia, marking the brand's debut in Penang. Located at 31 Jalan Magazine, steps away from George Town’s UNESCO World Heritage Site, the 22-storey property brings Capri by Fraser’s design-led social living concept to one of Southeast Asia’s most distinctive cultural destinations.

Brand Debut
- Soft opening: Capri by Fraser makes its Penang debut at 31 Jalan Magazine, steps from George Town’s UNESCO World Heritage Site.
- Property: 22‑storey tower integrated with a preserved heritage shophouse, blending old and new.
- Rooms: 248 studios and one‑bedroom residences, with kitchenettes, IPTV with Google Cast, digital concierge, and in‑room drip coffee.

Lifestyle Concept
- The Den: Signature social hub for check‑in, gatherings, light bites.
- Grab & Go: Operated with Norm Micro Roastery, serving artisanal coffee, pastries, and evening drinks.
- Spin & Play: Games room + laundrette, turning chores into leisure.
- Pet‑friendly: Amenities, grooming partners, and thoughtful services for guests with pets.
- Wellness: Pool, jacuzzi, gym, yoga room, and EV charging stations.

Heritage & Art
- Architect/curator Lian Kian Lek acted as “cultural translator,” weaving heritage storytelling into the design.
- Art collection by six commissioned artists, spanning lobby to guestrooms, narrating Penang’s streets, architecture, food, and community.

Culinary Anchor
- Palm House Restaurant & Bar: Operated by Norm, one of George Town’s most recognized hospitality groups.
- Positions the hotel as a social address for locals and travelers alike.

Strategic Significance
- Strengthens Frasers Hospitality’s footprint in Malaysia’s competitive market.
- Embeds Capri by Fraser’s design‑led social living concept into Penang’s cultural fabric.
- Launch supported by regional campaign Capri by Fraser Takes Flight, symbolizing connectivity and new horizons.