Kristen Millar Appointed Chief Brand Officer for NoMad Hotels

NoMad Hotels, the group renowned for its sophisticated design, world-class dining, and immersive cultural programming, announces the promotion of Kristen Millar to Chief Brand Officer, as the group enters its next phase of international growth.

Promotion:
Kristen Millar has been elevated to Chief Brand Officer as NoMad enters its next phase of international growth.

Upcoming projects:
- NoMad Hilton Singapore – the brand’s first project in Asia, opening later in 2026.
- NoMad Detroit – set to debut in the iconic Michigan Central building in early 2027.

Role & responsibilities:
Millar will lead global brand and design strategy, overseeing creative direction, brand expression, and ensuring cohesive experiences across all touchpoints—from interiors to digital platforms to curated art programming.

Background:
- 16 years in hospitality, including leadership at Eleven Madison Park.
- Instrumental in shaping NoMad’s identity since its 2012 New York launch.
- Previously served as Global Brand Director.

Vision:
Millar emphasizes storytelling, cultural exchange, and collaboration in design, art, food, and hospitality. She sees the next 12 months as “some of the most exciting in the brand’s history.”

Leadership endorsement:
Andrew Zobler, founder & CEO of The Sydell Group, praised her creative vision and role in shaping NoMad’s international presence.

Broader Context
NoMad sits within Hilton’s expanding luxury portfolio, alongside its acclaimed London property (opened in 2021). The brand is positioning itself as a distinctive lifestyle hospitality player, blending design, dining, and cultural programming.

This appointment signals Hilton’s intent to scale NoMad globally while keeping its boutique, experience-driven DNA intact.