Lufthansa enhances its travel experience with premium skincare from BABOR
Lufthansa’s new Future Onboard Experience (FOX) program is a major step in redefining premium travel, and the partnership with BABOR is at the heart of it. Rollout timeline: FOX begins in late March 2026 for First Class, expanding to other cabins in May 2026. First Class indulgence: Guests receive BABOR’s DOCTOR BABOR Collagen Peptide Booster Cream, plus access to a personalized skincare menu. Crew deliver individually selected products—like revitalizing eye cream, Eye Zone Patches, firming filler serum, and moisturizing gel-cream—directly to each seat. Business Class amenities: Starting May, kits will feature lip balm and hand cream from BABOR’s Soul & Body line. Personalization focus: The amenity menu is designed around individual preferences, ensuring skincare tailored to each traveler’s needs at 10,000 meters. Brand synergy: Lufthansa emphasizes that premium service goes beyond seats and dining—luxury details like skincare create “Signature moments” that elevate the journey. BABOR echoes this, highlighting shared values of innovation, tradition, and exceptional guest experiences. This collaboration is more than just amenity kits—it’s Lufthansa positioning itself as a lifestyle brand in the sky, where wellness and individuality are as important as comfort and efficiency.
Follow us on Insta
