Marriott Bonvoy Launches Exclusive One-Point Festival Experiences at the World’s Biggest Music Events

Marriott Bonvoy, Marriott International’s award-winning travel platform, is putting members at the center of music’s most iconic moments with the launch of a new series of 1-Point Drops via Marriott Bonvoy Moments. Through limited-time releases, members can unlock access to the world’s most sought-after festivals from AEG Presents, using as little as one Marriott Bonvoy point to get closer to the music, the artists, and the energy.

Concept:
Marriott Bonvoy Moments is launching “1-Point Drops”, where members can redeem just one point for access to major global music festivals.

Partner:
Collaboration with AEG Presents, one of the world’s leading live entertainment companies.

Festivals Included:
- Coachella (California) – lineup includes Sabrina Carpenter, Justin Bieber, Karol G.
- Stagecoach (California) – featuring Cody Johnson, Lainey Wilson, Post Malone.
- All Points East (London) – genre-blending lineup of global stars and indie acts.
- Rock en Seine (Paris) – diverse mix of international headliners and alternative artists.

Exclusive Perks:
Packages go beyond tickets, offering VIP access, backstage areas, premium lounges, after-show parties, and behind-the-scenes experiences.

Access Methods:
Members can secure spots through 1-Point Drops or auctions on the Marriott Bonvoy Moments platform.

Dates & Drops:
- Coachella Weekend One: April 10–12, 2026 (drops live Feb 25).
- Coachella Weekend Two: April 17–19, 2026 (drops live Feb 26).
- Stagecoach: April 2026 (drops live Feb 27).
- All Points East & Rock en Seine: Summer 2026 (dates to be announced).

Strategic Intent
Marriott is turning loyalty points into cultural currency, giving travelers access to experiences that connect hospitality with entertainment. It’s a way to make everyday spending (like coffee or rideshares) translate into once-in-a-lifetime music moments.

This is a bold move that positions Marriott Bonvoy as more than a hotel loyalty program—it’s becoming a lifestyle and entertainment gateway.