Francesco Giovannelli Joins As Monastero Manager At Borgo Monchiero Heritage By Atmosphere

Set in the UNESCO-listed Langhe hills of Piedmont, BORGO MONCHIERO HERITAGE by Atmosphere, part of the Atmosphere Hotels & Resorts brand, welcomes Mr Francesco Giovannelli as Monastero Manager.

Appointment:
- Francesco Giovannelli named Monastero Manager.
- Marks Atmosphere Core’s entry into the European heritage hospitality landscape.

Leadership Profile:
- 15+ years of hospitality leadership across Italy (Piedmont, Tuscany).
- Expertise in operations, revenue coordination, and service delivery.
- Recognized by Leading Hotels of the World for service excellence.
- Winner of the Hospitality Award 2025.

Vision:
- Giovannelli aims to translate heritage into operational excellence.
- Focus on guest experience at every touchpoint.

About BORGO MONCHIERO HERITAGE
- Location: UNESCO-listed Langhe hills, Piedmont.
- History: Restored 18th-century monastery (built 1773).
- Features:
- 19 luxury rooms reimagined from monastic cells.
- Private chapel for weddings/ceremonies.
- Restaurant showcasing local cuisine.
- Elegant lounge bar.
- Panoramic swimming pool.
- Wellness area: sauna, infrared therapies, private jacuzzi in historic water reservoir.
- Cultural Setting: Surrounded by Barolo & Barbera wine country, Romanesque architecture, frescoes, and northern Italian traditions.

Strategic Significance
- Strengthens Atmosphere Core’s heritage hospitality portfolio.
- Combines history + modern luxury for distinctive guest experiences.
- Reinforces brand’s expansion beyond Asia into European boutique heritage retreats.

📌 In short: Atmosphere Hotels & Resorts is positioning BORGO MONCHIERO HERITAGE as a luxury heritage retreat in Piedmont, led by Francesco Giovannelli, whose deep local expertise and operational acumen are expected to shape a unique guest experience.