WOWist IA Audiovisual, wins the ‘The AI for Tourism Awards 2026’ organised by FITUR and SEGITTUR

WOWist IA Audiovisual , developed by WOWIST, has been named the winner of the third edition of The AI for Tourism Awards 2026, organized by FITUR and SEGITTUR within the framework of FITUR Know-How & Export, held from 21 to 23 January at the Knowledge Pavilion of the International Tourism Trade Fair.

Award Recognition
- WOWist IA Audiovisual was honored for its innovative use of artificial intelligence in tourism.
- The award highlights projects that transform visitor experiences, improve efficiency, and enhance destination competitiveness.

What WOWist IA Audiovisual Does
- It leverages AI-driven audiovisual solutions to create immersive storytelling for tourism promotion.
- The technology helps destinations and businesses personalize content, making cultural and natural heritage more engaging.
- By combining machine learning, video, and interactive media, WOWist enhances both marketing and visitor satisfaction.

Strategic Importance
- FITUR and SEGITTUR emphasized that AI is becoming a cornerstone of tourism innovation, not just a support tool.
- WOWist’s solution demonstrates how digital creativity can boost international visibility and strengthen tourism brands.
- The award also reflects Spain’s ambition to be a global leader in tourism technology and smart destinations.

Looking Ahead
- The recognition sets a precedent for AI-powered audiovisual storytelling as a key trend in tourism promotion.
- Future applications could include real-time adaptive content, AI-guided tours, and immersive destination marketing.

In short, WOWist IA Audiovisual’s win signals how AI is reshaping tourism communication—making it more dynamic, personalized, and globally competitive.