FITUR Sports confirms the synergy between tourism and sports

FITUR Sports confirms that the synergy between tourism and sports is key to generating wealth, territorial cohesion, and international visibility

Synergy Between Tourism & Sports
- Economic Impact: Sports tourism is positioned as a driver of wealth creation, with Spain’s Formula 1 Grand Prix projected to generate €450 million and over 8,200 jobs.
- Territorial Cohesion: By integrating sports into regional strategies, destinations can reduce seasonality, create stable employment, and strengthen local identity.
- International Visibility: Sporting events enhance the global brand of destinations, attracting athletes, teams, and fans from around the world.

Sector Growth & Strategy
- Sports tourism in Spain reached €8.7 billion in 2024, with expected growth of 5–10% by 2025.
- FITUR Sports emphasizes clusters of sports commerce, recognition of Spanish sports brands, and public-private collaboration.
- European funds have already improved 300+ sports facilities and supported sustainable tourism projects.

Success Stories
- Lanzarote: Nautical tourism generated €32 million, welcoming athletes from 50+ countries.
- Vigo: Hosting nautical events brings an estimated €5 million impact.
- Golf & Skiing: Highlighted as sustainable sports that contribute to biodiversity, CO₂ absorption, and rural job creation.

Future Trends
- Blue Tourism: Water sports as a year-round attraction for coastal destinations.
- AI & Data Analysis: Seen as essential for efficient management of sports tourism.
- Adventure Tourism in Latin America: Mexico, Colombia, and Chile showcased as emerging leaders.

In short, FITUR Sports is positioning sports tourism not as a niche, but as a strategic pillar for economic growth, regional development, and global competitiveness.