FITUR TechY Marks 20 Years as the Leading Hub for Tourism Innovation

FITUR TechY brings together business leaders, official representatives and international experts to analyze how AI, sustainability and digital governance are shaping the future of tourism.

Two Decades of Tourism Innovation
- Milestone Achievement: FITUR TechY celebrates 20 years as the benchmark hub for tourism technology and digital transformation.
- Global Recognition: It has become a key meeting point for startups, tech providers, and tourism leaders, showcasing how innovation drives competitiveness in the sector.

Focus Areas in 2026 Edition
- AI & Big Data: Leveraging predictive analytics to improve traveler experiences and destination management.
- Sustainability Tech: Smart solutions for reducing carbon footprints in hotels, transport, and events.
- Immersive Experiences: Virtual reality and augmented reality tools that enhance cultural tourism and marketing.
- Cybersecurity & Trust: Ensuring safe digital transactions and protecting traveler data.

Strategic Impact
- FITUR TechY positions Spain as a global leader in tourism innovation, aligning with broader EU digital and sustainability agendas.
- It fosters public-private collaboration, encouraging investment in smart destinations and digital ecosystems.
- The forum also highlights Latin America and Asia as emerging regions adopting tourism tech at scale.

Looking Ahead
- FITUR TechY envisions the next decade as one where AI-driven personalization, blockchain-based trust systems, and green tech will redefine tourism.
- Its role is not just showcasing tools, but shaping the future of tourism through innovation-driven policy and practice.

In short, FITUR TechY’s 20-year journey underscores how technology has moved from being a support function to becoming the backbone of tourism competitiveness.