FITUR Woman calls for female talent to be recognized in tourism decision-making

Participants in the forum, organized by FITUR together with Women Leading Tourism, say that for tourism growth to be sustainable and competitive, it must also be inclusive.

Recognition of Female Talent
- The forum emphasizes that women must be actively included in tourism leadership and decision-making.
- It highlights the underrepresentation of women in executive roles, despite their strong presence in the tourism workforce.
- FITUR Woman argues that gender equality is not only a matter of fairness but also a strategic advantage for innovation and competitiveness.

Strategic Goals
- Visibility & Empowerment: Promote female talent in tourism boards, associations, and corporate leadership.
- Inclusive Growth: Ensure that women’s perspectives shape policies on sustainability, digitalization, and destination management.
- Global Benchmarking: Position Spain and FITUR as leaders in advancing gender equality in tourism.

Key Insights
- Women represent over 50% of the tourism workforce, yet occupy less than 20% of executive positions.
- FITUR Woman calls for mentorship programs, training, and networking platforms to accelerate women’s rise to leadership.
- The forum also stresses the importance of public-private collaboration to dismantle structural barriers.

Looking Ahead
- FITUR Woman envisions tourism as a sector where diverse leadership drives resilience and creativity.
- The initiative aligns with broader UN Sustainable Development Goals, particularly SDG 5: Gender Equality.

In essence, FITUR Woman is positioning gender equality as a core pillar of tourism’s future competitiveness and sustainability.