Thrillophilia Releases ‘India Multi-Day Travel Index 2025’, Mapping How Indians Actually Travelled

Thrillophilia has released the India Multi-Day Travel Index 2025, a comprehensive data-led report analysing how Indian leisure travel evolved across domestic and international destinations over the past three years.

What Makes This Report Different
- Unlike traditional tourism reports (which rely on arrivals or search intent), this index is based on executed multi-day tours.
- It captures real itineraries, including bookings, routing, stay durations, and on-ground fulfilment.
- Provides insights into how trips were actually experienced, not just planned.

Key Behavioural Shifts in 2025
- Custom itineraries overtook fixed group tours, with travellers preferring flexibility and personalization.
- Families became the fastest-growing segment, shaping trips toward fewer transitions and longer stays.
- Short-haul international destinations (like Southeast Asia) dominated in volume, while long-haul trips leaned toward higher spend and selective itineraries. - Repeat travel rose across mature destinations, especially Europe and Southeast Asia.
- Travellers increasingly broke large trips into multiple focused journeys rather than exhaustive coverage in one go.

Domestic Travel Trends
- Growth beyond traditional hotspots: Northeast India, Ladakh, Kashmir, and experiential Goa saw rising demand.
- Rajasthan and Kerala continued strong, supported by heritage, festivals, and reliable infrastructure.
- The Northeast emerged as one of the fastest-growing regions, especially among younger and repeat travellers.

International Travel Trends
- Europe: Shift from multi-country “checklist” tours to 2–3 country trips with longer stays per city.
- Scenic rail journeys and countryside exploration gained popularity.
- Similar slower-paced travel patterns observed in Japan and parts of Southeast Asia.

Segment-Led Travel Design
- Families: Comfort, predictable routing, hotel quality.
- Couples/Honeymooners: Privacy, slower pacing, experiential stays.
- Luxury travellers: Depth, regional immersion, reliability.
- Gen Z: Higher trip frequency, off-season travel, openness to emerging destinations.

Why It Matters
The report concludes that Indian leisure travel has entered a more mature phase:
- Focus on time efficiency, comfort, and certainty.
- Destinations are being experienced with depth rather than breadth.
- Provides valuable insights for policymakers, destinations, and industry stakeholders to adapt to evolving traveller behaviour.

This is a fascinating shift — Indians are moving away from “bucket-list blitz” travel toward slower, more meaningful journeys.