Dindigul Thalappakatti has announced the launch of Nati Raja, a new brand dedicated to Karnataka’s iconic Donne Biryani. Nati Raja – A Tribute to Karnataka’s Donne Biryani - Launch Date: January 21, 2026 - Born in: Bengaluru, Karnataka - Availability: Exclusively on leading food delivery platforms across South India What Makes It Special - Authenticity First: Prepared using traditional techniques and premium ingredients - Quality Control: Backed by a SAP-enabled supply chain ensuring consistency, safety, and traceability - Culinary Heritage: Donne Biryani dates back to the Maratha era, later becoming a staple in Bengaluru’s military hotels and local eateries - Signature Flavors: Robust taste with subtle mint notes, cooked with Seeraga Samba rice for aroma and texture Menu Highlights - Donne-style Chicken & Mutton Biryanis - Authentic Nati-style variants - Traditional starters, desserts, and beverages inspired by Karnataka’s food culture Brand Legacy - Founded in 1957 by Nagasamy Naidu in Dindigul, Tamil Nadu - Famous for its Seeraga Samba rice, hand-ground spices, and secret recipe - Today, operates 100+ outlets with a strong national and international presence Leadership Voices - Nagasamy Dhanabalan (MD): “Nati Raja is about preserving a legacy and celebrating Karnataka’s royal flavours.” - Senthil Kumar (CBO): “The biryani category continues to see strong growth. Nati Raja introduces a differentiated regional experience.” This launch is a smart move: it taps into regional pride while expanding Thalappakatti’s reach in the booming biryani market.
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