Signia by Hilton’s Portfolio Set to Double by 2028 as Growth Momentum Builds Around the World

Here’s a comprehensive look at Hilton’s latest announcement about Signia by Hilton’s global expansion:

Strategic Growth
- Portfolio Doubling by 2028:
Signia by Hilton, Hilton’s luxury meetings-and-events brand, is set to double its footprint worldwide within the next three years.

- Rapid Expansion:
Since 2021, the brand has nearly tripled its room count, contributing to Hilton’s luxury and lifestyle portfolio, which now includes 1,000 hotels globally.

- Pipeline Strength:
Hilton expects to add three luxury and lifestyle hotels per week in 2025, reinforcing Signia’s role in this segment.

International Highlights
- Amman, Jordan:
First international property opened in January 2025, with 272 rooms, a convention center for 3,400 attendees, and Club Signia.
- Tainan, Taiwan (2026):
344-room conversion with 19,000 sq. ft. of meeting space, dining venues, and wellness facilities.
- Jaipur, India (2028):
216-room property featuring a 9,700 sq. ft. ballroom, spa, lagoon, and kids’ club.
- Cairo, Egypt (Skywalk):
200-room hotel plus 200 residences, with over 50,000 sq. ft. of meeting space and premium living amenities.

U.S. Expansion
- San Antonio, Texas:
La Cantera Resort & Spa rebranded as Signia by Hilton, Hilton’s 9,000th hotel.
- Hollywood, Florida (2026):
Diplomat Beach Resort to be rebranded with new infinity pool deck, cabanas, and Club Signia.
- Indianapolis, Indiana (2026):
City’s tallest hotel, with 100,000 sq. ft. of meeting space and direct convention center access.
- Savannah, Georgia (2028):
444-room convention center headquarters hotel with 34,000 sq. ft. of meeting space.

Brand Positioning
- Luxury + Meetings:
Signia bridges full-service and luxury categories, offering stylish design, signature dining, premium wellness, and world-class events.
- Omnichannel Experience:
Guests can access Hilton Honors benefits, digital key, room upgrades, and connected room bookings.
- Global Vision:
Meghan Fitzgerald, brand leader, emphasized Signia’s role in creating inspiring spaces for connection, recharge, and thriving.

This expansion cements Signia by Hilton as a flagship in Hilton’s luxury and lifestyle portfolio, strategically targeting both leisure and business travelers worldwide.