Etihad Guest Introduces Full Flexible Option Across Every Seat Onboard and Rebrands ‘GuestSeat’ to ‘Saver Award’

Etihad Guest has unveiled a major revamp of its loyalty program, introducing full flexibility across every seat onboard and rebranding its long-standing GuestSeat product as the new “Saver Award.”

Every Seat Redeemable with Miles
- Members can now use Etihad Guest Miles to book any seat in any cabin on every flight.
- Applies not only to Etihad but also to 26+ partner airlines.

Saver Award Rebrand
- GuestSeat awards are now called Saver Awards, offering low starting redemption rates.
- Designed to align with Etihad’s commercial fares for greater transparency and value.

Flexible Fare Attributes
- Members can choose award tickets with different levels of flexibility, including fully refundable options.
- Tier Miles can now be earned on redemption bookings for Comfort and Deluxe fares (25–50% across cabins).

Exclusive Perks
- Business Comfort and Business Deluxe Saver Awards include complimentary Etihad Chauffeur services anywhere in the UAE.
- UAE-issued co-brand credit card vouchers are now redeemable across all fare brands.

Global Expansion
- Saver Awards can be redeemed across Etihad’s growing network and partners, soon including Hong Kong Airlines following a new partnership.

Strategic Impact
This move makes Etihad Guest one of the most flexible loyalty programs globally, offering members:
- Greater choice and transparency
- Faster tier progression
- Enhanced luxury perks for premium travelers

This is a bold step that positions Etihad Guest as a leader in loyalty innovation, directly competing with Emirates Skywards and Qatar Privilege Club by offering flexibility across every seat, not just limited award inventory.