flydubai marks a major milestone in digital transformation with Modern Airline Retailing Platform

Flydubai has announced a major milestone in its digital transformation journey with the rollout of its new Modern Airline Retailing (MAR) Platform, a system designed to revolutionize how the airline manages bookings, ticketing, and check-in.

Hybrid Cloud Foundation
- The MAR platform is built on a state-of-the-art co-located data centre with hybrid cloud architecture.
- This upgrade aligns with the global Modern Airline Retailing framework, ensuring faster, more flexible, and scalable operations.

Performance Gains
- 40% improvement in transaction performance.
- 45% faster data processing, enabling smoother passenger experiences.

Operational Benefits
- Enhanced speed, scalability, and reliability across all systems.
- Stronger security and visibility for day-to-day operations.
- Future-ready infrastructure that supports integration of emerging technologies.

Leadership Statement
- Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer, emphasized that the milestone builds agility, scalability, and intelligence into Flydubai’s operations, empowering richer customer experiences and faster business outcomes.

Strategic Impact
- Positions Flydubai as a regional leader in airline digitalization.
- Reinforces its commitment to customer-focused travel experiences.
- Lays the groundwork for future innovation in airline retailing and passenger services.

This initiative is one of Flydubai’s most significant technology upgrades to date, signaling how Gulf carriers are racing to modernize their digital backbones for efficiency and passenger satisfaction.