Pullman Hotels and Resorts has unveiled a bold new era of hospitality

Pullman Hotels & Resorts has unveiled a bold new era of hospitality, marking a global brand transformation that redefines its identity as a dynamic hub for exchange, creativity, and connection. Key Highlights of the Transformation.

Pullman xChange:
- A new global event series launched in Dubai, designed to spark bold ideas and cultural dialogue.
- Future editions planned across Europe, Asia, and South America.

Architectural Signature – The Pullman Portal:
- Inspired by railway tunnels from Pullman’s heritage.
- Acts as a striking entryway, symbolizing transition into a world of exchange.
- Already installed at Pullman Dubai Jumeirah Lake Towers, with rollouts planned in Perth, Hamilton, and beyond.

Reimagined Spaces:
- Meeting and event venues redesigned for flexibility — shifting seamlessly from keynote halls to creative studios or cultural runways.
- Guest areas revitalized to encourage collaboration and social interaction.

Culinary Innovation:
- Bars positioned as social anchors, active from morning espresso to evening cocktails.
- Launching in 2026: Unexpected Pairings, a playful ritual where guests discover imaginative food-and-drink combinations via a deck of cards.

Human-Centric Service:
- New training program for 20,000+ Pullman “Heartists,” focused on empathy, cultural awareness, and emotional intelligence.
- 60% of staff already trained, with full rollout by 2026.

Global Growth Momentum:
- Currently 150+ hotels in 40+ countries, with 70 projects in the pipeline.
- Target: surpass 200 hotels worldwide within five years.
- Upcoming openings include Pullman Royal Key Wellness Resort (Guadeloupe), Pullman Kolašin Breza (Montenegro), and Pullman Tokyo Ginza (Japan).

This transformation positions Pullman as one of the world’s most dynamic premium hotel brands, blending heritage with modernity and creating immersive spaces for travelers, innovators, and communities.