Minor Hotels Appointed by Shurooq to Manage Sharjah Collection, UAE

The Sharjah Investment and Development Authority (Shurooq) has appointed Minor Hotels to manage and operate Sharjah Collection, its portfolio of seven nature-led and heritage-inspired properties across Sharjah, UAE marking a significant step in the continued evolution of one of the region's most distinctive hospitality collections.

Partnership Details
- Shurooq (Sharjah Investment and Development Authority) has appointed Minor Hotels to manage and operate the Sharjah Collection, a portfolio of seven boutique properties.
- The signing ceremony was attended by H.H. Sheikha Bodour bint Sultan Al Qasimi, H.E. Ahmed Obaid Al Qaseer, Amir Golbarg, and William Heinecke.
- Minor Hotels will bring its global hospitality expertise, commercial strength, and international distribution network, while preserving the authentic identity and heritage of the collection.

The Seven Properties
- Al Badayer Retreat – desert-inspired stay.
- Al Faya Retreat – heritage desert lodge.
- Kingfisher Retreat – coastal eco-luxury escape.
- Moon Retreat – mountain glamping experience.
- Najd Al Meqsar – heritage mountain retreat.
- Al Rayaheen Retreat – nature-led stay.
- Nomad – mobile, immersive hospitality concept.

Strategic Impact
- Properties will join Minor Hotels’ upper-upscale and luxury portfolio after investment and enhancement.
- Strengthens Sharjah’s positioning as a sustainable, experience-led tourism destination.
- Supports Shurooq’s wider strategy to attract international visitors and enhance destination competitiveness.

Leadership Voices
- Sheikha Bodour bint Sultan Al Qasimi: Hospitality as an expression of place, expanding reach while preserving authenticity.
- Ahmed Obaid Al Qaseer: Partnership enhances operational performance and guest experience.
- William Heinecke: Reflects Minor’s confidence in UAE’s long-term tourism potential.
- Amir Golbarg: Each retreat offers a unique connection to its surroundings and heritage.

This partnership is a significant milestone for Sharjah’s tourism sector, blending eco-conscious luxury with cultural authenticity, and positioning the emirate as a distinctive destination in the Middle East.