Virgin Atlantic appoints Sophie Woodford as Vice President Brand and Marketing

Virgin Atlantic has appointed Sophie Woodford as Vice President Brand & Marketing, overseeing end-to-end marketing delivery, including customer growth and performance.

Leadership Appointment
- Sophie Woodford has been named Vice President Brand & Marketing, effective 9 July 2026.
- She will oversee end-to-end marketing delivery, including customer growth and performance.

Career Highlights
- Joined Virgin Atlantic three years ago, most recently serving as Head of Creative & Design.
- Key achievements include shaping the design vision for the new Los Angeles Clubhouse and the refurbished Heathrow Clubhouse, both flagship spaces that reflect Virgin Atlantic’s brand identity.
- Previously held senior marketing and commercial roles at Kimberly-Clark and Alcon.

Strategic Focus
- Strengthening Virgin Atlantic’s brand positioning.
- Driving customer preference and supporting long-term profitable growth.

Leadership Voices
- Sophie Woodford: “Our brand is known for its unmistakable personality, sense of fun and reputation for doing things differently… I can’t wait to bring that spirit to life in fresh, creative ways that inspire customers and drive long-term growth.”
- Juha Jaervinen, Chief Customer Officer: “Sophie has already made a significant impact… combining creative excellence with commercial focus and a deep understanding of what makes our brand so distinctive.”

This appointment signals Virgin Atlantic’s intent to double down on creative brand storytelling while keeping a sharp eye on commercial outcomes.