MSC Group’s Cruise Division unveils launch of MSC Creative Studios
MSC Group’s Cruise Division has announced the launch of MSC Creative Studios, a new entertainment hub designed to elevate onboard productions for MSC Cruises and Explora Journeys. Location: Edinburgh, Scotland — chosen for its rich cultural heritage and artistic energy. Facilities: - 11 dance studios - 6 vocal studios - Aerial rehearsal space - Technical recording studio - Offices, green rooms, changing facilities - Storage for scenery, props, and costumes Timeline: Renovations are underway, with the studio expected to be fully operational by July 2026, supporting shows for the end of the 2026 season and beyond. Purpose: A central hub for creative development, performer training, stagecraft, and technical rehearsals — ensuring productions are launch-ready and consistently high quality. Leadership Insight: Steve Leatham, VP of Entertainment, emphasized that the facility will allow performers, technicians, and creatives to collaborate from the very start of each project, reinforcing MSC’s commitment to innovation in entertainment. Opportunities: Roles for performers and creatives are currently being advertised, signaling a major recruitment drive. This move positions MSC Cruises as a leader in immersive, world-class entertainment at sea, with Edinburgh serving as the creative heartbeat for future productions.
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