Choice Hotel International's Ascend Collection Surpasses 500 Hotel Openings worldwide

Choice Hotels International’s Ascend Hotel Collection has officially surpassed its 500th property milestone, reinforcing its position as the first and largest soft brand in the upscale segment.

New Openings:
- The Harrison Hotel (Hollywood, Florida): A 95-room boutique property in the city’s historic arts and dining district, featuring premium bedding, outdoor pool, fitness center, on-site dining, and 2,500 sq. ft. of meeting space.
- The Gould Hotel (Seneca Falls, New York): A restored 48-room landmark dating back to 1920, located beside the Women’s Rights National Historical Park, blending historic interiors with modern amenities.

Global Expansion:
- First property in Poland.
- Six new hotels in Québec, Canada.
- Landmark entry into Africa with a Maasai Mara National Reserve property.
- First property in Chile.
- Long-term distribution agreement in China with SSAW Hotels & Resorts, adding over 9,500 rooms.

Pipeline:
70 properties in development across the U.S. and internationally, including Flagstaff (AZ), Anaheim (CA), and Miami (FL).

Developer Appeal:
Ascend and Radisson Individuals offer flexibility for independent hotels to retain their identity while leveraging Choice’s technology, distribution, and Choice Privileges® loyalty program.

Indy Adenaw, SVP of Upscale Segment, emphasized that reaching 500 hotels is a “defining milestone” and reflects growing demand for distinctive, experience-driven stays.