Scenic Group Announces the Next Phase of Fleet Growth with Three New Luxury River Ships

Scenic Group has announced another significant fleet expansion, with three new luxury river ships to join its award-winning portfolio. This includes one new Emerald Star-Ship and two ultra-luxury Scenic Space-Ships, extending their presence across Europe and Asia in 2027 and 2028.

New Ships Announced:
Emerald Nova – launching June 2027 on the Douro River (Portugal)
- Purpose-built for the Douro, joining Emerald Radiance.
- Offers two itineraries, including the 11-day Douro Highlights: Porto, Salamanca & the Wine Valley, with active options like guided hikes and kayaking.

Scenic Aria – launching September 2027 on the Douro River (Portugal)
- Ultra-luxury Scenic Space-Ship, joining Scenic Azure.
- Operates signature itineraries: 11-Day Unforgettable Douro and 8-Day Delightful Douro.

Scenic Spirit II – launching early 2028 on the Mekong River (Vietnam & Cambodia)
- Expands Scenic’s presence in Southeast Asia, offering immersive cultural and landscape experiences.

Strategic Context
- Scenic Group celebrates 40 years of innovation in 2026.
- This expansion builds on previously confirmed ships:
- Emerald Astra (May 2026, Rhine/Main/Danube)
- Emerald Lumi (2027, Seine River, France)
- Emerald Kaia (2026, luxury yacht)
- Emerald Raiya (2027, luxury yacht)
- Emerald Xara (2028, luxury yacht)
- Scenic Ikon (2028, ultra-luxury ocean ship)
- Represents Scenic’s largest fleet growth phase in nearly a decade.

Leadership Insight
- Glen Moroney, Chairman & Founder:
- Emphasized confidence in demand for Scenic’s luxury cruising model.
- Highlighted in-house design and construction expertise at MKM Yachts to ensure innovation and quality.

Market Impact
- Scenic strengthens its dual-brand strategy: Scenic Luxury Cruises & Tours (ultra-luxury) and Emerald Cruises (contemporary luxury).
- Expansion across Europe and Asia positions Scenic to compete strongly with Viking, AmaWaterways, and Uniworld.
- Emerald Nova and Scenic Aria are already open for sale, while Scenic Spirit II is available for pre-registration ahead of the 2028–2029 Asia deployment.

This announcement underscores Scenic’s ambition to blend heritage-rich river itineraries with modern luxury innovation, while expanding into high-growth regions like Southeast Asia.