Club Med Teams Up with Aperol for an Exclusive Lifestyle Partnership with 'Sun and Spritz' Pop-Up at Club Med Phuket
Club Med, leader in premium all-inclusive holidays for 75 years, is proud to announce a vibrant new collaboration in East, South Asia and Pacific (ESAP) with Aperol, a fresh Aperitivo brand widely recognised for creating lively, joyful and convivial moments, much like Club Med. Partnership: Club Med, celebrating 75 years of premium all-inclusive holidays, teams up with Aperol, the iconic Italian aperitivo brand, across East, South Asia & Pacific. Concept: A fusion of Aperol’s lively aperitif culture with Club Med’s tropical island spirit, under the campaign “The Most Fun Under The Sun.” Experience: - Morning activities: trapeze, padel tennis, Muay Thai, spa, or cocktail workshops. - Evening ritual: the “Sun & Spritz” sunset celebration at The Coconut Garden, featuring Aperol Spritz as the social centerpiece. Event Timeline: - Launch festivities: 5–8 March 2026. - Pop-up activation: runs until August 2026 at Club Med Phuket. Promise: A lifestyle experience embodying Club Med’s premium all-inclusive ethos — every detail designed for joy, conviviality, and discovery. This collaboration is clearly positioned as more than just a bar — it’s a curated lifestyle moment, blending European aperitif traditions with Phuket’s tropical vibe.
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