Agoda Reveals Growing Interest for Year-End Domestic Travel with Kuala Lumpur at the Forefront in 2025

Agoda Reveals Year-End Travel Trends for Malaysia (2025)

Malaysia Travel Surge:
- Malaysian travelers showed a strong preference for local destinations during December 2025.
- Based on accommodation searches (Sept–Nov 2025), all top five domestic destinations recorded double-digit growth compared to the previous year.

Top 5 Malaysia Destinations:
1. Kuala Lumpur – led the list with an 18% year-on-year increase, highlighting its appeal for urban getaways.
2. Penang – rich in heritage and food culture.
3. Malacca – historic charm and riverside ambiance.
4. Kota Kinabalu – gateway to Sabah’s natural wonders.
5. Johor Bahru – rising as a family-friendly and shopping hub.

International Travel Trends:
- Malaysians also looked abroad, with Hat Yai, Bangkok, and Tokyo topping overseas searches.
- Singapore and Phuket followed closely.
- Biggest growth: Krabi (+35%) and Seoul (+33%), showing rising interest in regional and East Asian destinations.

Agoda’s Perspective:
- Fabian Teja, Country Director for Malaysia & Brunei, noted the dynamic mix of domestic and international enthusiasm.
- Emphasized Agoda’s commitment to offering value deals and flexible options across flights, stays, and activities.

Platform Scale:
- Agoda provides access to 130,000+ flight routes, 6 million+ holiday properties, and 300,000+ activities, making it a comprehensive travel planning hub.

✨ Essence: Kuala Lumpur leads Malaysia’s year-end travel boom, while Krabi and Seoul shine abroad—reflecting a balanced appetite for both cozy domestic escapes and adventurous international trips.