Saudia Continues to Support Saudi Arabia’s Dynamic Global Events

As Saudi Arabia continues to build momentum as a premier international destination, Saudia, the Kingdom’s national flag carrier, is reinforcing its role as the airline supporting access to the country’s most anticipated events throughout 2026.

Strategic Role:
Saudia, the Kingdom’s national flag carrier, is reinforcing its position as the airline connecting international travelers to Saudi Arabia’s expanding calendar of cultural, sporting, and entertainment events throughout 2026.

Major Event Highlights:
- Diriyah Season (Nov 2025 – Mar 2026): Living history, culinary experiences, and performances at the UNESCO site of At-Turaif.
- Riyadh Season (Oct 2025 – Mar 2026): Global concerts, elite sports (including WWE Royal Rumble), and attractions like Beast Land.
- BLVD Flowers Zone: Record-breaking botanical wonderland with 200 million blossoms and three retired Saudia Boeing 777s integrated into the garden.
- Diriyah Contemporary Art Biennale (Jan – May 2026): Featuring 70+ international artists under the theme “In Interludes and Transitions.”
- Noor Riyadh 2026: The world’s largest annual light art festival, transforming the capital into an open-air gallery.
- Other attractions: MDLBEAST music festival, Historic Jeddah Festival, Winter Wonderland, plus Saudia-supported international events like Formula E, Esports World Cup, and The Saudi Cup (world’s richest horse race).

Airline Excellence:
- Fleet of 149 aircraft, one of the youngest in the region.
- Serving 100 destinations across four continents, including all 28 domestic airports.
- Recognized as “Best Airline Staff Service 2025” by Skytrax, “World Class Airline 2024” by APEX, and ranked #1 globally for on-time performance by Cirium.

Vision:
Saudia’s premium service and global partnerships align with Saudi Arabia’s transformation into a global tourism and cultural hub, supporting sustainable development and diversified economic growth.

✨ Essence: Saudia isn’t just flying passengers—it’s actively powering Saudi Arabia’s cultural diplomacy, ensuring seamless access to world-class festivals, art, sports, and entertainment that position the Kingdom as a year-round global destination.