iQIYI LAND Yangzhou to Open on 8 February 2026, Marking New Chapter in China's Immersive Entertainment Scene

On January 1, iQIYI, China's leading online entertainment platform, announced that iQIYI LAND – its first global offline entertainment park – will open in Yangzhou, Jiangsu Province on February 8, 2026.

Opening Date:
iQIYI LAND Yangzhou, the first global offline entertainment park by iQIYI, will officially open on February 8, 2026, just in time for the Chinese New Year.

Concept:
It’s a next-generation indoor theme park designed to bring beloved Chinese stories to life through immersive technology. Visitors can step into recreated sets, interact with live NPCs, and uncover hidden storylines.

Zones & Experiences:
The park features seven unique zones, including immersive theaters, interactive light-and-shadow spaces, live stage performances, iconic film-and-TV photo spots, social games, and themed retail/dining.

Ambassadors:
The group “Shigeqintian”, formed from iQIYI’s variety show Become a Farmer, has been named global ambassadors, symbolizing positivity and hard work.

Strategic Expansion:
This launch is part of iQIYI’s broader offline entertainment strategy. They already operate nearly 60 immersive theater venues in over 30 cities and have two more iQIYI LAND projects in development.

Market Context:
China’s theme park sector was valued at RMB 60 billion (USD 8.2 billion) in 2023 and is projected to surpass RMB 110 billion (USD 15 billion) by 2028, showing strong demand for immersive entertainment.

👉 In short: iQIYI is blending its popular film and TV IPs with real-world, multisensory experiences, aiming to redefine how audiences engage with stories.