Trip.com Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights

At the World Travel Market (WTM) 2025 in London, Trip.com Group showcased how it is shaping the future of global travel through AI innovation, sustainability, and evolving consumer insights

Evolving Travel Motivations
- Travelers are shifting from escape to connection. - Longer stays, more interest in nature and culture-based itineraries, and eco-certified accommodations are trending.
- Searches for slower-paced cultural experiences (e.g., Japanese tea ceremonies) rose 53% year-on-year.
- Wellness-sport pairings are booming: golf & spa resorts (+300%), ski & spa packages (+250%).

AI-Driven Personalisation
- Launch of Trip.Planner, a one-stop hub for itinerary creation, bookings, and curated inspiration.
- AI systems enhance customer engagement by blending data intelligence with empathy, amplifying—not replacing—the human touch.

Sustainability Leadership
- 92% of travelers express interest in sustainable travel, but fewer than 60% act on it.
- Trip.com aims to close this gap by making responsible choices visible and effortless.
- Focus on “Cool Tripping” and “Slow Tourism” for sophisticated, eco-conscious travelers.

Global Expansion
- UK launch of Trip.Planner marks the start of broader European rollout.
- Commitment to localized innovation and hyper-personalized travel experiences.

Big Picture
Trip.com Group is positioning itself as a global leader in travel services, combining technology, sustainability, and cultural awareness to redefine how people plan and experience journeys. Their mission: “to pursue the perfect trip for a better world.”