Best Western® Hotels & Resorts Included in the TIME World's Best Brands 2025 Ranking
Best Western® Hotels & Resorts has been named one of TIME’s World’s Best Brands 2025, securing the No. 2 spot in the Hospitality and Travel category for the second consecutive year. This honor highlights the brand’s enduring guest trust, consistency, and commitment to exceptional hospitality. Key Highlights - Global Survey Basis: The ranking was derived from insights of over 90,000 consumers worldwide, evaluating brands on awareness, social buzz, likability, usage, and loyalty. - Consistency: Best Western has now achieved this distinction two years in a row, underscoring its reliability and strong reputation. - Leadership Statement:Larry Cuculic, President & CEO of BWH Hotels, emphasized that the recognition reflects the dedication of hoteliers and team members who deliver exceptional hospitality globally. - Global Reach: Best Western, part of BWH Hotels, operates a network of 4,300 hotels across nearly 100 countries and territories, spanning economy to luxury segments. - Innovation & Loyalty: Ongoing investments in guest experience, digital innovation, and the Best Western Rewards® program further strengthen its leadership in the travel industry. This recognition places Best Western among the most trusted and admired global brands, alongside other top performers across industries.
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