Big news from the Indian beverage scene: ANIMAL, a naturally made apple cider from India, has clinched the Gold Medal in the Blind Tasting category at Spiritz 2025. Why this matters - Recognition of Indian craft cider: Winning at Spiritz, a prestigious spirits and beverages competition, places Indian cider on the global map. - Blind tasting victory: Since judges don’t know the brand during evaluation, the award highlights the cider’s pure quality and taste. - Rise of natural beverages: This win reflects growing appreciation for naturally crafted, locally sourced drinks in India’s evolving beverage industry. Broader impact - Boost for Indian cider makers: It could encourage more artisanal producers to experiment with fruit-based beverages. - Global visibility: Awards like this help Indian brands compete internationally, especially in premium beverage markets. - Consumer confidence: Recognition at Spiritz often translates into stronger demand and credibility among buyers.
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