Promotion and Growth of Tourism in India - Strategies and Trends

Tourism promotion and growth is a multi-faceted effort by Ministry of Tourism that blends marketing, infrastructure, policy, and cultural preservation.

Branding & Marketing
- Creating a strong national or regional identity (e.g., “Incredible India” campaign).
- Using digital platforms, social media, and influencer partnerships to reach global audiences.
- Highlighting unique cultural, natural, and historical assets.

Events & Festivals
- Hosting international expos, sports events, and cultural festivals to attract visitors.
- Promoting local traditions and seasonal fairs to showcase authenticity.

Collaborations
- Partnering with airlines, hotels, and travel agencies for packages.
- Engaging with international tourism boards for cross-promotion.

Infrastructure Development
- Modern airports, highways, and public transport systems.
- Smart city initiatives: mobility, sanitation, heritage conservation, and riverfront revitalization

Safety & Security
- Tourist police deployment and multilingual helplines.
- Schemes like Safe Tourism Destinations for Women under the Nirbhaya Fund

Sustainability
- Eco-tourism projects, conservation of heritage sites, and promotion of clean surroundings under Swachh Bharat Mission.
- Encouraging responsible tourism practices.

Government Schemes
- Overseas Promotions and Publicity (OPP) scheme for international marketing.
- Budget allocations to support campaigns and infrastructure

Trends in India (2019–2024)
Year - International Tourist Arrivals (in lakh)
2019 - 179.13
2020 - 63.37
2021 - 70.10
2022 - 143.30
2023 - 188.99
2024 - 205.69

Budget allocated under Overseas Promotions and Publicity scheme (OPP)
Year: Budget Allocated (Rs. in Crores)
2020-21: 115.00
2021-22: 89.00
2022-23: 60.00
2023-24:100.00
2024-25:33.00.

Tourism growth is not just about numbers—it’s about creating memorable experiences while ensuring sustainability and inclusivity. India’s recent initiatives show a balance between heritage preservation, modern infrastructure, and traveler safety.