Turning Resolutions Into Reservations: 91% of Americans Plan To Travel in 2026, Marriott Bonvoy Survey Reveals

As Americans set their intentions for the new year, a recent survey¹ from hospitality leader Marriott Bonvoy® reveals that 91% of Americans plan to travel in 2026, and nearly half (49%) say they want to travel more than they did in 2025.

Key Findings
- 91% of Americans plan to travel in 2026 — showing a strong appetite for exploration in the new year.
- 49% want to travel more than in 2025, reflecting a cultural shift toward prioritizing experiences over material purchases.
- 67% prefer experiences over shopping, with travel topping the list.
- 55% hope to spend more time with loved ones, while 46% look forward to new dining experiences.
- 57% say rest and recharge is the most meaningful benefit of travel, highlighting wellness as a priority.
- Domestic road trips and local weekend getaways (44% each) are the most popular travel goals.

Marriott Bonvoy Sweepstakes
- Marriott Bonvoy is launching a New Year’s Eve Sweepstakes, awarding 1 million points to five members.
- Points can be redeemed for bucket-list trips, family reunions, culinary adventures, or restorative escapes across Marriott’s portfolio.
- Sweepstakes runs Dec. 22, 2025 – Jan. 1, 2026, coinciding with Marriott’s integration into Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.

Broader Insights
- Hotel loyalty programs matter: 52% of Americans are enrolled in at least one, with 80% saying perks like free stays and upgrades make travel goals achievable.
- Millennials are especially committed: 70% would rather give up dining out for six months than skip a vacation.

This survey paints a clear picture: 2026 will be a year of meaningful, experience-driven travel, with Americans seeking deeper connections, wellness, and convenience.