Etihad Guest Rewards 10 Extraordinary Challenge Winners at the Formula 1 Etihad Airways Abu Dhabi Grand Prix
Etihad Airways celebrated the winners of its “Extraordinary Challenge” during the Formula 1 Etihad Airways Abu Dhabi Grand Prix, marking the culmination of a year-long travel competition. Top Winners: - 1st place: 5 million Etihad Guest Miles - 2nd place: 3 million miles - 3rd place: 1 million miles Special Recognition Awards: - Most Creative Participant Award – 50,000 miles - Extraordinary Accelerator Award – 50,000 miles Global Participation: - Nearly 50,000 members signed up, with 20% being new members. - 75% of participants were based outside the UAE, highlighting the global appeal. - Popular destination among competitors: Warsaw, one of Etihad’s new routes. Expansion Milestones: Since the challenge launched in May 2025, Etihad announced 31 new routes, including Palma de Mallorca, Salalah, and Krakow. Competition Timeline: - Runs until 25 May 2026. - Over 11 million miles still in the prize pot. - Participants track progress via a digital passport and live race dashboard. Strategic Impact The challenge not only rewarded individual achievement but also showcased Abu Dhabi as a vibrant hub for Etihad’s expanding global network. It reinforced the airline’s strategy of combining gamification with loyalty rewards to engage travelers worldwide.
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