Sterling Puts Bastar on the Traveller's Map with its 80th Resort
Sterling Holiday Resorts has marked a major milestone with the launch of Sterling Naman Bastar, Jagdalpur — its 80th resort in India and the first national hospitality brand property in Bastar, Chhattisgarh.
Why Bastar?
- Nature & Culture Together: Chitrakote and Tirathgarh Falls, Kanger Valley’s forests and limestone caves, vibrant tribal haats, and centuries-old Dhokra craft.
- Distinctive Cuisine: Rice, bamboo shoots, forest produce, and local dishes like Baasta, Angakar Roti, Farra, Tikhur.
- Accessibility: Direct flights to Jagdalpur from Hyderabad and Raipur make the region easier to reach.
Sterling Naman Bastar
- Spread across 3.21 acres with 45 rooms (garden-facing, suites, private pool villa).
- Facilities: Indoor pool, spa, recreation, banquet spaces, lawns for family holidays and events.
- Dining: Amravan (multi-cuisine vegetarian restaurant) and Little Bites café, both highlighting Bastar’s food traditions.
Strategic Vision
- Sterling positions itself as a “Destination Architect”, not just opening hotels but helping put new destinations on the traveller’s map.
- Bastar is seen as an emerging market with untapped potential, offering travellers discovery beyond mainstream holiday circuits.
✨ As CEO Vikram Lalvani put it:
> “Our 80th resort is more than a milestone—it is an opportunity to help put another compelling Indian destination on the traveller’s map.”
This move blends hospitality with cultural storytelling, making Bastar a fresh frontier for travellers seeking nature, craft, food, and authentic experiences.
