Minor Hotels Signs First NH Hotels and Resorts Property in the Middle East with Debut in Saudi Arabia

Minor Hotels has announced the debut of the NH Hotels & Resorts brand in the Middle East with the signing of the NH Riyadh Prime Square Hotel, scheduled to open in 2030.

Project Highlights
- Location: Part of Prime Square, a mixed-use development in Riyadh’s King Fahad District along King Abdullah Road.
- Developer: Heyazah Real Estate Development, a subsidiary of Ahmed Al-Saif Holding Group.
- Rooms: 121 guestrooms and suites (80 King Rooms, 25 Deluxe King Rooms, 16 NH Suites).

Facilities:
- All-day dining restaurant & specialty restaurant
- Rooftop pool bar and lounge
- Swimming pool & fitness centre
- Business centre & meeting facilities

Strategic Context
- Marks NH Hotels & Resorts’ first property in the Middle East, expanding Minor Hotels’ diverse portfolio across Saudi Arabia.
- Supports Vision 2030, aligning with the Kingdom’s tourism growth, infrastructure investment, and economic diversification.
- Riyadh is positioned as a regional hub for business, tourism, and events, with visitor numbers expected to grow significantly.

Leadership Perspectives
- Amir Golbarg (COO, Minor Hotels MEA): Highlighted Saudi Arabia as one of the most compelling hospitality markets globally.
- Adel Ahmed Al-Saif (CEO, Heyazah Real Estate Development): Emphasized Prime Square’s integrated urban design and long-term commercial value.

Broader Impact
- Minor Hotels now operates over 640 properties across 66 countries, and this signing strengthens its footprint in Saudi Arabia.
- NH Hotels & Resorts, known for dependable upscale hospitality in prime urban destinations, will bring a contemporary, business-and-leisure balanced offering to Riyadh.

This move positions Minor Hotels to capture the urban upscale segment in Saudi Arabia, complementing its luxury and lifestyle growth strategy already underway in the Kingdom.