Introducing Alila Sengokuhara Hakone: A Mindful Mountain Retreat for Japan’s Onsen Country

Hyatt has officially announced Alila Sengokuhara Hakone, a luxury retreat opening in 2028 that will mark the Alila brand’s debut in Japan.

Retreat Concept
- Location: Sengokuhara, Hakone – within Fuji-Hakone-Izu National Park, famed for hot springs, pampas grass fields, volcanic terrain, and panoramic views.
- Design: Minimalist architecture by Kengo Kuma and Associates, blending seamlessly with the mountain landscape, using natural light and materials to create harmony with the environment.
- Rooms: 60 guestrooms, including 11 suites, each with a private natural hot spring bath.

Experiences
- Onsen culture: Central to the retreat, offering restorative hot spring bathing in-room and at the spa.
- Wellbeing: Yoga deck immersed in nature, rituals focused on movement and mindfulness.
- Dining: Locally sourced, seasonal menus reflecting Hakone’s fields, forests, and seas.
- Alila Moments: Curated cultural and nature-based experiences to connect guests with Hakone’s traditions, landscapes, and healing waters.

Leadership Perspectives
- David Udell (Hyatt Group President, Asia Pacific): Highlighted Alila’s expansion into Japan as a way to offer mindful luxury rooted in culture and environment.
- Kengo Kuma: Emphasized architecture that flows with the land, integrating natural light and elevation changes.
- Yoji Okumura (President, Fujita Corporation): Positioned the project as a new benchmark for luxury resorts in Japan, building on Fujita’s longstanding partnership with Hyatt.

Strategic Importance
- Expands Hyatt’s Japan portfolio to 10 brands, supporting its ambition to double its footprint in the country over the next decade.
- Reinforces Alila’s global identity of mindful luxury, deeply connected to local culture, nature, and community.

This retreat is set to become a signature destination in Hakone’s onsen country, blending architectural artistry, wellness traditions, and immersive cultural experiences.