Accor and H World Group Expand Long-Term Partnership Across Direct Booking and Loyalty Platforms

 Accor, a world-leading hospitality group, and H World Group, one of the world's largest hotel groups, today announced a new chapter in their long-term strategic alliance, with a phased partnership designed to broaden hotel choice and select loyalty benefits for ALL Accor and H Rewards members through their respective direct platforms across China, Europe and the Middle East. The expanded partnership lays the foundation for further and deeper collaboration over time.

Strategic Alliance
- Scope: Direct booking and loyalty platforms across China, Europe, and the Middle East.
- Scale: Combined loyalty base of 430 million members (310M H Rewards + 120M ALL Accor).
- Hotel Network: Nearly 2 million rooms across both groups.

Leadership Perspectives
- Sébastien Bazin (Accor CEO): Called the agreement a “groundbreaking milestone” that enhances distribution and enriches the loyalty ecosystem.
- Ji Qi (H World Chairman): Highlighted trust built over a decade and the value created for travelers, hotel owners, and partners.

Rollout Plan (2026)
- Phase 1:
- H World’s hotels in Europe & Middle East → available to ALL Accor members.
- Accor’s premium & luxury brands in China → available to H Rewards members.
- Benefits: Status recognition, member rates, hotel-level perks, and points earning across platforms.
- Future Expansion: More hotels and benefits progressively added.

Why It Matters
- Accor: Strengthens its asset-light growth model and loyalty ecosystem.
- H World: Leverages its massive Chinese customer base and direct channel strength.
- Travelers: Gain more choice, seamless booking, and enhanced loyalty rewards across key global markets.

This partnership essentially creates one of the largest interconnected loyalty ecosystems in hospitality, bridging Europe, the Middle East, and China, while keeping each program’s identity intact.