Puerto Rico, FITUR 2027 Partner, positions itself as a destination with a strong emotional connection to travellers

The 47th edition of the International Tourism Trade Fair will take place from 20 to 24 January 2027 at IFEMA MADRID, expanding by two additional halls.

Strategic Partnership
- Puerto Rico will be the official Partner of FITUR 2027, held 20–24 January 2027 at IFEMA Madrid.
- This partnership gives Puerto Rico a global platform to showcase its tourism offering and strengthen ties with the European market.

Tourism Growth
- Record-breaking performance:
- 14.5 million passengers handled across its three international airports last year.
- 1.82 million cruise arrivals achieved before fiscal year-end.
- These results highlight Puerto Rico’s strong momentum in international tourism.

Destination Highlights
- Rich biodiversity and hundreds of kilometres of coastline.
- Cultural heritage including Old San Juan (UNESCO World Heritage Site).
- Vibrant Caribbean identity expressed through gastronomy, music, and traditions.
- Accessible infrastructure and an experience-led proposition that connects emotionally with travellers.

FITUR 2027 Showcase
- Puerto Rico’s stand will be designed as a living destination experience, inviting visitors to engage with the island’s culture and creativity.
- The goal is to present Puerto Rico not just as a destination, but as an authentic, emotional experience — “the heart of the Caribbean.”

Leadership Voices
- Willianette Robles (Puerto Rico Tourism Company): FITUR partnership is a “unique opportunity” to showcase diversity and drive investment.
- José Vicente de los Mozos (IFEMA Madrid): Welcomed Puerto Rico as a partner, emphasizing its immense cultural and natural value.

This positions Puerto Rico as a top-tier Caribbean destination with growing international visibility, leveraging FITUR’s global stage to attract investment, business, and travellers.