ITB Berlin 2027 launches new campaign: Travel and Tourism in Motion

The World’s Leading Travel Trade Show will take place in Berlin from 16 to 18 March 2027. With its new campaign it focuses on the developments shaping global tourism, i.e. changing travel habits, innovative mobility solutions and new technological, economic and social conditions. It shows how markets, destinations and business models are constantly evolving, creating new prospects for tomorrow’s world of travel.

Event Details
- Dates: 16–18 March 2027 (shifted to accommodate Eid al-Fitr).
- Location: Berlin Exhibition Grounds.
- Theme: Travel & Tourism in Motion.

Campaign Focus
- Highlights changing travel habits, innovative mobility solutions, and new social/economic conditions.
- Positions ITB Berlin as a platform for dialogue, orientation, and business.
- Emphasizes tourism’s role as a driver of economic development, innovation, and global networking.

Visual Identity
- New key visual created with exhibitors and visitors at ITB Berlin 2026.
- Represents the diversity of people, ideas, and perspectives in global tourism.
- Each exhibition segment will have its own “in Motion” tagline.

Legacy & Scale
- ITB Berlin has been the world’s leading travel trade show since 1966.
- ITB Berlin 2026 featured 5,601 exhibitors from 166 countries, 96,544 visitors, and 400 speakers at the ITB Convention.
- ITB 360° continues year-round with articles, podcasts, and innovation formats.

Leadership Insight
Deborah Rothe, Director of ITB Berlin, stressed that tourism is “always in motion” and ITB Berlin is where key players forge new ideas, analyze global trends, and shape the future of travel.

This campaign positions ITB Berlin 2027 as not just a trade show, but a global hub for innovation and collaboration in tourism.