Marriott International Introduces Ask Bonvoy™ a New AI-Powered Search Experience Transforming Travel Exploration

Marriott International has just unveiled Ask Bonvoy™, an AI-powered conversational search tool designed to transform how travelers explore and plan their stays across the Marriott Bonvoy portfolio.

What Ask Bonvoy Does
- Lets users search for hotels and experiences using natural language prompts (e.g., “I want a spa weekend near the beach” instead of rigid filters).
- Provides personalized, curated results based on trip purpose, location attributes, and amenities.
- Integrates seamlessly with Marriott’s existing booking system once a property is selected.

Availability
- Currently in beta, available in U.S. English on Marriott.com and the Marriott Bonvoy iOS/Android apps.
- Accessible to a subset of Marriott Bonvoy members and new sign-ups.
- Planned global rollout later in 2026, eventually reaching Marriott’s nearly 283 million members.

Technology Behind It
- Powered by Marriott’s proprietary AI architecture.
- Uses verified Marriott property data only (not open web content), ensuring reliability about amenities like dining, spa, and golf.
- Will expand to support loyalty points-based searches in future updates.

Leadership Perspective
- Anthony Capuano (CEO) emphasized Marriott’s legacy of innovation, calling Ask Bonvoy “a powerful example of our continued investment in technology.”
- Drew Pinto (EVP & Chief Revenue & Technology Officer) noted that the rollout is designed to learn directly from customers and refine before scaling globally.

Broader Digital Strategy
- Builds on Marriott’s earlier natural language search for Homes & Villas by Marriott Bonvoy.
- Part of Marriott’s partnerships with Google (AI Mode travel product) and OpenAI (Ad Pilot Program).

In short, Ask Bonvoy is Marriott’s move to make travel planning more intuitive, personalized, and conversational, aligning with the growing trend of AI-driven customer experiences.