Thomas Cook India introduces industry-first cross-border rewards programme for its forex card customers

Thomas Cook India’s new cross-border rewards programme for forex card users is a clever move to reshape how Indian travellers spend abroad.

What’s New
- 10% rewards-back on international spends at global brands like Grab, 7-Eleven, Starbucks, McDonald’s, KFC, Careem, Burger King.
- Applies to POS, contactless, and e-commerce transactions.
- Minimum spend: USD 25 per merchant.
- Daily cap: USD 10 cashback, issued as Amazon vouchers.

Why It Matters
- Encourages travellers to shift from cash withdrawals to digital-first payments.
- Rewards everyday overseas purchases — transport, dining, retail, lifestyle.
- Enhances the value proposition of Thomas Cook’s Borderless Travel Card, which already supports 28 currencies and integrates with Google Pay.

Leadership Insight
Deepesh Varma, Chief Business Officer – Foreign Exchange, highlighted that travellers expect payment solutions to be “as seamless and rewarding as the travel experience itself.” The programme is designed to:
- Drive repeat usage of forex cards.
- Support the transition to secure, contactless payments.
- Strengthen Thomas Cook’s positioning as a digital-first travel finance provider.

Strategic Impact
This initiative positions Thomas Cook India at the intersection of travel, lifestyle, and fintech, competing with banks and wallet providers by offering meaningful rewards abroad — something that’s been missing in India’s prepaid forex card ecosystem.