Secrets Resorts and Spas and The Skin Deep Launch First-of-Its-Kind Collaboration Focused on Meaningful Connection

Hyatt Hotels Corporation has unveiled a first-of-its-kind collaboration between Secrets Resorts & Spas (part of Hyatt’s Inclusive Collection) and The Skin Deep, the Emmy Award–winning relationship platform known for its storytelling and {THE AND} conversation games.

Launch Date:
June 2026, starting with pilot resorts in Mexico (Secrets Moxché Playa del Carmen and Secrets Akumal Riviera Maya).

Exclusive Experience:
- {THE AND} Away, Together – a limited-edition card game designed for couples.
- Digital prompts via QR codes and the Hyatt Inclusive Collection app (English & Spanish).
- Embedded touchpoints across the resort journey: in-room, cafés, poolside lounges, beachfront, dining venues, even elevators.

Romantic Programming:
Enhanced dining experiences, curated “Last Bite” dessert moments, and VIP Bali bed activations to spark deeper conversations.

Featured Couples:
Authentic voices across life stages, including Shawn Johnson East & Andrew East, JuJu Smith-Schuster & Laura Kruk, Amir Dean & Aamir Hassan, Dante Moreno & Taty Cokley.

Why It Matters
- Hyatt’s Time Rich survey found that 31% of couples feel they don’t spend enough quality time together, while 84% believe vacations strengthen relationships long after returning home.
- This collaboration directly addresses that need by turning everyday vacation moments into intentional opportunities for reflection, curiosity, and intimacy.
- It’s The Skin Deep’s first hospitality partnership, signaling how emotional wellness and connection are becoming central to luxury travel.

Leadership Insights
- Ana Tomicevic (Hyatt Inclusive Collection): “We’re creating intentional experiences that help guests slow down, engage more deeply and make their time together feel even more valuable.”
- Topaz Adizes (The Skin Deep): “Deeper connection doesn’t happen automatically—it happens when people intentionally enter a space of vulnerability, curiosity and presence.”

This collaboration positions Secrets Resorts & Spas as more than just romantic beachfront escapes—it’s about transforming time away into lasting connection.