Marriott International Completes Transaction to Bring Lefay into its Global Portfolio through Joint Venture

Marriott International has officially closed its joint venture with the Leali family, founders of Lefay Resorts, marking a major milestone in its strategy to expand into luxury wellness hospitality.

About Lefay
- Founded: 2006 in Italy by Domenico Alcide and Liliana Leali.
- Philosophy: Redefining modern luxury through wellbeing, authenticity, and sustainability.
- Signature Offering: The Lefay SPA Method, blending scientific research with holistic traditions.
- Design Approach: Resorts emphasize harmony with nature, expansive indoor-outdoor spaces, and sustainable materials.

Current & Future Portfolio
- Existing Resorts: Lago di Garda and the Dolomites (both award-winning).
- Upcoming: Tuscany, Southern Italy, and the Swiss Alps.

Joint Venture Details
- The JV owns the Lefay brand and IP assets.
- Real estate remains with the Leali family.
- Properties will operate under long-term management agreements with Marriott.
- Marriott provides global development, sales, marketing, and distribution support while preserving Lefay’s unique identity.

Guest Benefits
- Lefay properties will be integrated into Marriott Bonvoy® by late 2026.
- Guests will gain access to Marriott’s digital platforms and loyalty rewards, while enjoying Lefay’s immersive wellness programs.

This move is significant because it makes Lefay Marriott’s first brand exclusively focused on luxury wellness, positioning the company to capture the booming demand for transformative travel experiences.