Safari and Manyavar Unveil 'Shaadi Ka Safar', a Special Wedding Luggage Collection

Safari Industries and Manyavar have teamed up to launch “Shaadi Ka Safar”, a wedding-themed luggage collection that reimagines travel gear as part of the celebration itself.

Concept:
Moves luggage from being a purely functional necessity to a gift-worthy, stylish, and meaningful companion for weddings.

Design Philosophy:
- Safari brings contemporary travel expertise.
- Manyavar contributes its deep cultural understanding of Indian weddings.

Purpose:
- Ideal for a bride’s trousseau.
- Can be gifted by family.
- Serves as a couple’s first travel companion post-wedding.

Launch Campaign:
- National editorial outreach and wedding storytelling.
- Influencer-led video featuring Mukti Mohan and Kunal Thakur.
- Experiential activations for visibility.

Leadership Insights
- Sudhir Jatia (MD, Safari Industries): “We wanted to create something beyond utility, special enough for one of life’s most memorable milestones.”
- Vedant Modi (CRO, Vedant Fashions Limited): “With ‘Shaadi Ka Safar’, we extend celebration beyond apparel into a new category, making luggage elegant and meaningful for today’s couple.”

Availability
The collection is now available at:
- Safari stores
- Select Manyavar stores
- Online via brand websites and leading marketplaces

This collaboration cleverly taps into the emotional and cultural richness of Indian weddings, positioning luggage as part of the celebration narrative rather than just a travel necessity.