Emirates Skywards launches global ‘Season of Rewards’ campaign for members worldwide

Emirates Skywards is celebrating its members over the next few months with the launch of ‘Season of Rewards’ - a global campaign packed with bonus Skywards Miles and Tier Miles, enhanced Cash+Miles savings, partner reward flight offers, and accelerated earning opportunities across partner airlines, hotels, car rentals, holiday packages and lifestyle experiences. Running from 21 May to 31 August 2026, the season of rewards gives members more ways to earn and spend Miles across every part of their travel journey.

1. Cash+Miles Savings
- Double value: 2,000 Miles = USD 30 (instead of USD 15).
- Applies to flights, excess baggage, lounge access, and seat selection across Emirates and flydubai.

2. Bonus Tier Miles
- 20% extra Tier Miles on every Emirates or flydubai flight.
- Reduced Tier requirements make it easier to renew or upgrade status.

3. 50% Bonus Miles with Partners
- Hotels: Marriott Bonvoy, IHG, Jumeirah, Emirates Skywards Hotels.
- Car rentals: Hertz, Avis, Budget, Europcar, Sixt, CarTrawler.
- Airlines: United, Air Canada, Aegean, Japan Airlines, and more.
- Holiday packages: Emirates Holidays.
- Earn up to 10,000 bonus Miles per partner.

4. 50% Off Reward Flights
- EasyJet and Jet2 flights start from 4,500 Miles instead of 9,000.
- Valid across all routes, cabins, and fares.

Strategic Impact
- Reinforces Skywards as a global lifestyle loyalty program, not just an airline scheme.
- Ties together Emirates’ partnerships across airlines, hotels, car rentals, and holidays.
- Encourages members to accelerate tier progression while enjoying tangible travel savings.

Brand Positioning
Emirates Skywards, with 38 million members worldwide, was recently crowned Best Global Airline Loyalty Program. This campaign underscores why: it’s about value, flexibility, and experiences across the entire travel journey.