Global Hotel Alliance adds Four distinctive New Member Brands

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, continues its strategic expansion with the addition of four new distinctive hotel brands, further expanding its global footprint and enriching its award-winning GHA DISCOVERY loyalty programme.

New Member Brands Added:
- Almanac Hotels – Boutique, design-forward stays in Barcelona, Vienna, Prague, and Zagreb.
- Regal Hotels International – 11 properties in Hong Kong and beyond, with 6,800 rooms across Regal, Regala, and iclub brands.
- STORY Hotels & Resorts – Five upscale properties in the Middle East, North Africa, and the Indian Ocean, including STORY Seychelles.
- TemptingPlaces Collection – Distinctive luxury properties such as Château d'Augerville Golf & Spa Resort (France) and Dent Blanche Resort (Switzerland).

Impact
- 22 new properties added to the GHA DISCOVERY loyalty programme.
- Expands presence in major cities (Hong Kong, Barcelona, Vienna, Prague) and new markets (Zagreb, Rabat).
- Membership now offers 35 million travellers more diverse cultural, urban, and holiday experiences.

Recent Openings
- 14 new hotels added earlier this year, including Capella Kyoto (Japan), Tivoli Palazzo Gaddi (Florence), Corinthia Rome, Anantara Kafue River Tented Camp (Zambia), and Avani Mooloolaba Beach Hotel (Australia).

CEO Statement
Chris Hartley emphasized that this expansion strengthens GHA’s independent alliance model and diversifies the portfolio, enriching experiences for members.