voco brand continues growth momentum with new Phuket signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has today announced a management agreement with Phuket HA 2 Co., Ltd, a leading real estate developer in Thailand for voco Phuket Patong, marking the rapid expansion of the brand in Thailand following the brand debut in Bangkok last year, and four in the pipeline signed in quick

Project Details
- Property: voco Phuket Patong (307 rooms).
- Opening: 2028.
- Developer: Phuket HA 2 Co., Ltd.
- Location: Within Abov Patong, a mixed-use landmark featuring hotels, branded residences, clubhouse, theatre, multi-zone pools, and Kids Club.
- Facilities: Restaurant, two bars, spa, swimming pool, fitness centre. Just 150m from Patong Beach, with easy access to Karon, Kata, and Kamala.

Strategic Context
- Follows voco’s Thailand debut in Bangkok last year, with four more voco hotels signed in Bangkok and Phuket.
- Strengthens IHG’s scale in Thailand: 80+ open and signed hotels across five brands (InterContinental, Vignette Collection, Hotel Indigo, Holiday Inn, Holiday Inn Express).
- Part of voco’s global momentum: 137 hotels open, 113 in pipeline.

Market Insight
- Phuket had its strongest high season in five years (2025), surpassing pre-Covid benchmarks.
- Demand driven by pristine beaches, cuisine, and Thai hospitality.
- voco positioned as a premium conversion brand: approachable, distinctive, and fast-growing.

Leadership Voices
- IHG: Pathana Jitsaereetham highlighted Phuket’s resurgence and voco’s role in diversifying IHG’s portfolio.
- Phuket HA 2 Co., Ltd: CEO Wuthikrai Kulsirisawad emphasized voco’s “inviting and charming atmosphere” and its fit within Abov Patong’s lifestyle positioning.

This signing underscores IHG’s strategy of leveraging voco as a flexible upscale brand to capture leisure-heavy destinations while expanding its premium footprint in Thailand.