Cunard announces second wave of 2026 ship visits as summer 2028 programme opens for bookings

Cunard has announced a second wave of ship visit dates for travel agent partners, with bookings now open for a series of themed on board experiences.

Ship Visit Programme
- New Dates (2026):
- 20 Sept – Queen Anne, Southampton (Grill Suites focus)
- 9 Oct – Queen Anne, Southampton (Wellness focus)

- 11 Nov – Queen Victoria, Southampton
- 4 Dec – Queen Victoria, Southampton (Grill Suites focus)
- These visits are designed for travel agents to experience Cunard’s signature offerings first-hand, doubling capacity compared to 2025 (900 agents in 2026).

Summer 2028 Programme
- 190 voyages across 125 destinations in 36 countries.
- Includes the historic Four Queen Celebration (16 May 2028, Liverpool) — all four Cunard Queens together for the first time.
- Early booking perks:
- 10% discount on new voyages booked before 30 June 2026.
- Low deposits from £50 per person on selected 2026–2028 sailings.

Agent Support
- Webinars to deepen product knowledge:
- 9 June: Queen Anne & Norwegian Fjords.
- 23 June: Dining on board a Cunard Queen.
- Registration via Shine Rewards Club, Cunard’s loyalty programme for agents.

Strategic Message
Iain Baillie (AVP Sales, UK & EMEA) emphasized that themed visits (Grill Suites, wellness, enrichment) help agents “sell with greater confidence” and align perfectly with the launch of the expanded 2028 programme.

This positions Cunard as both agent-focused (training, ship visits, Shine Rewards) and guest-focused (exclusive experiences, historic voyages, flexible booking).