Scenic Luxury Cruises and Tours Accepted Into Luxury Travel Group Virtuoso as a Regional Partner

Scenic Luxury Cruises & Tours is proud to announce its acceptance into Virtuoso’s exclusive travel network as a regional partner serving the group’s member agencies and their travel advisors in Latin America and the Caribbean; the U.S. and Canada.

Virtuoso Partnership:
Scenic has been accepted into Virtuoso’s luxury travel network as a regional partner for Latin America, the Caribbean, U.S., and Canada.

Why It Matters:
Virtuoso agencies generate $35B annually in luxury travel sales, giving Scenic direct access to high-value advisors and clientele.

Scenic’s Offering:
- River cruises in Europe & Southeast Asia.
- Expedition and ocean sailings aboard Scenic Eclipse and Scenic Eclipse II.
- Upcoming Scenic Ikon yacht (launching 2028).
- Ultra-luxury, all-inclusive experiences with helicopters, submarines, and expert-led exploration.

Leadership Voices:
- Virtuoso: “Scenic’s commitment to exceptional service and immersive luxury travel experiences aligns well with our advisors and clients.”
- Scenic: Ken Muskat (President, Scenic Group USA & LATAM) called it a “milestone” that strengthens Scenic’s leadership in luxury vacations.
- Lisa McCaskill (VP Sales & Marketing, Canada) noted strong Canadian demand for intimate, ultra-luxury travel.

Strategic Impact
This partnership positions Scenic alongside Virtuoso’s curated portfolio of elite hotels, resorts, airlines, and tour operators — effectively elevating Scenic’s Discovery Yachts and river cruises into the mainstream of luxury advisor recommendations.