Accor and Paris Saint-Germain to renew the partnership between ALL Accor and the Parisian Club through 2030

The renewal of the partnership between ALL – Accor Live Limitless and Paris Saint-Germain (PSG) through 2030 is a powerful statement about the intersection of sport, hospitality, and lifestyle.

Longevity & trust:
After more than 7 years together, extending for 4 more years shows rare stability in an industry where sponsorships often change quickly.

Brand synergy:
ALL Accor leverages PSG’s global fan base to strengthen its loyalty program, while PSG benefits from Accor’s hospitality expertise and immersive experiences.

Iconic campaigns:
The new film featuring captain Marquinhos ties together PSG’s sporting milestones with ALL Accor’s brand storytelling, reinforcing loyalty and shared values.

Experiential focus:
Events like the Dream Tournament at Parc des Princes—where ALL members played alongside PSG legends—highlight how the partnership goes beyond branding to deliver unforgettable experiences.

Strategic impact
- For Accor: Expands ALL’s reach to over 100 million members, positioning it as more than a booking platform—an experiential lifestyle brand.
- For PSG: Strengthens its reputation as a global sports brand aligned with premium partners, enhancing fan engagement worldwide.
- For fans & travelers: Access to exclusive rewards, events, and hospitality experiences that blend football passion with travel and lifestyle.

This collaboration is a textbook example of how sports sponsorships are evolving—from simple logo placements to deep, lifestyle-driven partnerships that create emotional connections.