PATA Unveils Revamped PATAmPOWER Dashboard

The Pacific Asia Travel Association (PATA) has officially launched the enhanced version of its PATAmPOWER platform at the Annual Summit 2026 in Korea, marking a big leap forward in tourism data intelligence for the Asia Pacific region.

What’s new in PATAmPOWER
- Modern interface: Redesigned dashboard with smoother navigation.
- Improved analytics: Better filtering, visualization, and export tools for faster insights.
- Expanded datasets:
- Monthly international visitor arrivals (IVAs)
- Annual visitor profiles & expenditure data
- Scheduled inbound flight frequency and seat capacity (12-month horizon)
- Forecasts by origin market
- Broader stakeholders: Governments, DMOs, NTOs, aviation, hospitality, researchers, and analysts can all benefit.

Why it matters
- Data-driven tourism: Helps destinations and businesses make smarter decisions on marketing, infrastructure, and sustainability.
- Regional collaboration: Built on partnerships with official tourism authorities and OAG, ensuring credibility and consistency.
- Member benefits: PATA members get tiered access via the InfoHub, while selected datasets are available publicly on request.

Strategic vision
PATA CEO Noor Ahmad Hamid emphasized that the upgrade was designed with users in mind, making insights more accessible and actionable. The platform reflects PATA’s commitment to supporting the tourism ecosystem with timely, reliable, and practical intelligence.

This move positions PATAmPOWER as a central hub for Asia Pacific tourism data, bridging the gap between raw statistics and actionable strategy.